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Gulaab Pink Mulmul Shirt
SWT380
On orders above ₹2,000
On orders above ₹5,000
The white thread on the pink ground is Phoolmati's, tepchi and keel kangan hand embroidered in Lucknow, and the contrast hides no stitch: the tepchi runs the printed line dash by dash. Mulmul at 70–75 GSM, 60 denier in warp and weft, gathers into the cuff of a puffed sleeve without building bulk at the forearm. Gulaab, the rose, keeps its pink plain at the placket and back.
Craftmark® Certified
Licence 278P060 · Authentic craft
D-U-N-S® Registered
No. 914235666 · Verified entity
Cash on Delivery
Available across India
7-Day Easy Returns
Doorstep pickup, no questions asked
- Cloth
- mulmulFeatherweight cotton muslin, the cloth Lucknow embroidery was built on. It takes bakhiya because you can see through it.
- Composition
- 100% cotton
- Stitches
- Tepchi · Keel Kangan
- Top length
- Hip length
- Neckline
- Mandarin Collar with Button-up Closure
- Sleeve length
- 3/4th
- Sleeve
- Puff sleeve
- Style
- Shirt
- Cloth, as supplied
- Mulmul 92x20
- Thread colour
- White
- Weave
- 70-75 GSM, warp 60 D, weft 60 D
- Embroidered by
- Phoolmati, Lucknow
- Net quantity
- 1 piece
- Made in
- India. Hand embroidered in Lucknow.
- Packed by
- Shwet Heritage LLP, Prabhat Chauraha, E-1/282, Sector I, Janki Vihar Colony, Jankipuram, Lucknow, Uttar Pradesh 226021, India
- Consumer care
- +91 90055 17090support@shwetheritage.inMonday to Saturday, 10 AM to 6 PM IST
- Availability
As this product is handmade, slight variations may occur, and a tolerance of ±1 inch in garment measurements when worn is acceptable
Also embroidered in
- Craftmark is issued by the All India Artisans and Craftworkers Welfare Association (AIACA) and certifies craft processes, not individual garments. Our licence covers Chikankari Embroidery. To verify, AIACA lists Shwet on its public member register for the craft process Chikankari Embroidery. Our license number, 278P060, and its term are on the certificate we publish.
- Free delivery across India
- 7-day exchange on unworn pieces
- How this fits
- Craft Care embroidery repair
- Artisans paid ₹500 per kurta, against the trade’s ₹20–50
Embroidered by
Phoolmati is a large-motif specialist in the Shwet Heritage self-help-group network in Lucknow, with more than 12 years at the embroidery frame. Large motifs demand sustained tension control across broad fields of cloth — hours of even-handed work per panel — and her profile appears here exactly as she is credited in our workshop records.
Shwet Heritage SHG network, Lucknow
The stitches
- Tepchi (running)The swift running stitch laid along the printed motif, the ground on which every other stitch is built.
- Keel KanganKeel sets the pointed flower centre. Kangan rings it like a bangle around the motif.
How to wear it
- The mandarin band stands rather than folds over, leaving earrings clear space above it and a necklace none.
- The sleeve's fullness sits low, gathered into the cuff, and a bag hung over the forearm presses it flat, so carry one on the shoulder.
- A white or off white bottom keeps the whole outfit to the shirt's two colours, pink ground and white thread.
Size & fit
Measured garment chart
These are the measurements of the finished garment, laid flat, not body measurements. Compare them against a piece you already wear.
| Size | Bustflat across the fullest part of the chest, doubled | Waistflat at the narrowest point, doubled | Hipflat 8 inches below the waist, doubled | Shoulderseam to seam across the back | Lengthhigh point of the shoulder straight down to the hem | Sleeveshoulder seam to sleeve opening |
|---|---|---|---|---|---|---|
| S | 36 | 35 | 40 | 13 | 26 | 20 |
| M | 38 | 37 | 42 | 14.5 | 27.5 | 20.5 |
| L | 40 | 38 | 43 | 14.5 | 27.5 | 21.5 |
| XL | 42 | 40 | 44 | 15.5 | 28 | 21.5 |
| XXL | 44 | 42 | 45 | 16.5 | 28 | 21.5 |
Each piece is embroidered and finished by hand, so a measurement may vary by up to 1 inch. That variation is the signature of handwork, not a defect.
Craftmark® certified
Certified by the All India Artisans & Craftworkers Welfare Association under Craftmark License 278P060.
Craftmark is issued by the All India Artisans and Craftworkers Welfare Association (AIACA). It certifies craft processes, not individual garments. Our licence covers Chikankari Embroidery and runs to 13 February 2027. This piece was embroidered by Phoolmati in Lucknow.
Our artisans earn ₹500 per kurta for their embroidery, where middlemen typically pay ₹20–50. Read how certification works.
Care instructions
Gentle hand wash only, in cold water with mild detergent Do not bleach Never wring the embroidered panels, roll them in a towel instead Dry in shade Iron inside out on low heat, over a cotton cloth Store in a muslin bag